C L I E N T
Teatro alla Scala, Italy

S E R V I C E S
Print Collateral
Merchandise design

This line of stationery gift items was created for the renowned La Scala opera house in Milan, Italy. The challenge was to develop a range of themes—both modern and classic—while maintaining a cohesive brand identity. Iconic opera scenes were redrawn into contemporary silhouettes, and product lines dedicated to Giuseppe Verdi and Maria Callas were developed using the theatre’s rich archive of photographs and posters.

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As the first commissioned line ever produced for the theatre, the collection was launched under the conductorship of Riccardo Muti, who, uncharacteristically, approved the designs without a single modification.