C L I E N T
18 Greatest Golf Publishing, Scotland

S E R V I C E S
Logo Design
Print Collateral 
Book Design
Illustration
Photo direction
 

18 Greatest is a publisher specializing in large format, luxury golf books. The design language created is customer-centric – tailored to the golf enthusiast (e.g., the concept for the logo came from gazing down upon Castle Stuart Golf Links from an airplane window; the treatment of the business card info calls to mind a golf score card). With the exquisite photography of John Kernick, the books were art directed to capture not only the featured courses, but the whole experience of a golf trip to Scotland and Ireland – with portraits of locals, a shot of a few pints at the end of a round, etc... The custom illustrations detail the flora and fauna of each region, as well as the featured course. The books received rave reviews by The New York Times, Forbes Magazine, The Wall Street Journal and The Golf Channel, being called "The most beautiful golf books in the world".